Are you looking for the best WooCommerce variation plugins to display product variation swatches aesthetically and grow sales?
We know 3 common steps to shop. Don’t you 😊?
- First, choosing an item.
- Then, choosing the favorite color.
- Finally, selecting the perfect size.
That’s why WooCommerce provides a feature to create product variations (different colors, sizes, and more).

However, it places the variation names in dropdowns, which offers poor visibility and a frustrating shopping experience.
At this point, the WooCommerce product variation swatch plugins come to help you. A good swatch plugin helps you to bring your product variations out of the dropdown list and make them strikingly visible to shop visitors. As a result, shoppers can quickly find their favorite colors, perfect sizes, and more with fun.

A swatch plugin helps you add the following swatch types:
- Color swatch
- Image swatch
- Button/label swatch
- Radio swatch
- Image with label swatch
- Variation image swatch
Let’s find the best WooCommerce product variation plugin and upgrade the variation swatch display to grow sales.
Best WooCommerce Variation Plugins
1. Smart Swatches

Smart Swatches is the best product variation swatch plugin with new features and the latest technologies. It helps you display product variations with strikingly visible color, image, and button swatches. It also converts all your existing dropdown variations into stylish image, color, and button swatches with your single click consent. These attractive and interactive swatches let shoppers quickly find their favorite color, perfect size, etc., and enjoy shopping.
Moreover, it allows you to display the variation swatches on both your shop and product pages with the same or different styles.
Most importantly, you can add swatch filters to enhance the shopping experience, helping customers filter products by color, size, style, storage, and more.
These are all very important to attract customers and help them quickly find the perfect colors, sizes, patterns, and more to make faster purchases and grow your sales. Elevate your WooCommerce store with a modern, intuitive, and sales-driven variation selection process.
Key Features:
- Color, Image, Labe, Image with Label, and Radio swatch types
- Automatically Convert Variation Dropdowns into Image or Button swatches
- Multi-color swatches.
- Square, Rounded, and Circle attribute shapes.
- Swatches on shop pages, quick view popups, and product detail pages.
- Swatch filter widgets.
- Display swatches in Sliders, Horizontal or Vertical scrollbars, and Accordions
- Text & Image tooltips for swatches.
- A lot of easy-to-use global and individual customizations
2. Variation Swatches for WooCommerce

This plugin lets you transform your default WooCommerce product attribute dropdowns into sleek, interactive swatches. You can showcase product variations—color, size, pattern, and more—in a visually appealing way, making selection easy for customers. It offers four swatch types and displays attributes such as stylish square or circle icons.
Key Features:
- Color, image, button, and radio swatch types
- Bicolor Swatches
- Tooltips for variation swatches
- Extra Styling for Tooltips
- Stock Left Alert
- Get Product Variations as URL
3. Product Variations Swatches for WooCommerce

Product Variations Swatches for WooCommerce is one of the best WooCommerce variation plugins. It enhances product variation displays and the shopping experience for your customers. It replaces traditional dropdowns with color, button, image, variation image, and radio swatches, making selection more intuitive and visually engaging. This simplifies shopping, helping customers find what color, size, style, and so on they need faster.
Moreover, it allows you to use it to build commercial WooCommerce themes.
Key Features:
- Button, Color, Image, Variation Image, and Radio swatch types
- Replace dropdowns with stylish swatches
- Swatch profiles
- Styling Hover status
- Horizontal or vertical swatch display styles
- A lot of simple customizations
4. Variation Swatches for WooCommerce

The list of the best product variation swatch plugins for WooCommerce includes this plugin. It replaces traditional attribute dropdowns with interactive radio buttons, images, colors, and labels. It allows you to add product variations and make them strikingly visible, improving the variation selection. By replacing dropdown attributes it enhances the shopping experience and speeds up purchase decisions. This powerful plugin is designed to improve navigation, boost conversions, and provide a seamless shopping experience. With extensive customization options, you can easily align swatches with your brand style.
Key Features:
- Color, image, button, and radio attribute types
- Variation Drop-downs to Button Swatches
- Variation Swatches in Quick View
- Rounded and Square Variation Swatches
- Blur or hide stock-out swatches
- Variation link generation
5. Swatchly

Swatchly is a great product variation plugin for WooCommerce stores. This plugin transforms WooCommerce default dropdown variations into color, button, and image swatches. Customers can visually select product colors, sizes, and more instead of struggling with hidden variations in dropdowns. Designed for store owners who want a sleek, modern interface. This plugin makes finding the right product faster and easier. Say goodbye to outdated dropdowns and upgrade to a more engaging product selection process!
Key Features:
- Display swatches on the Shop, Product List, and Product Detail pages
- Label, Color, Image, Radio swatch types
- Multi-color swatches
- Squared, Rounded, Circle Swatch Shapes
- Swatches Alignment (Left, Center, Right)
- Auto-convert dropdown variations to label/button type Swatches
- Customize swatch width, height & font size
6. TH Variation Swatches

TH Variation Swatches for WooCommerce is a powerful and user-friendly product variation plugin. It replaces WooCommerce default variation dropdowns with professionally designed swatches. It supports three swatch types: color, image, and button. Plus, you can choose between rounded and square swatch shapes. Additionally, you can enable tooltips, display attribute titles, and showcase swatches on shop and catalog pages. The intuitive interface makes managing product variations easier. This plugin enhances your WooCommerce store’s design, providing a modern and engaging shopping experience. Enhance your product pages with visually appealing and interactive swatches.
Key Features:
- Color, Image, and Button swatch types
- Tooltip on Variation Swatches
- Round and square Shapes
- Attribute Behaviour ( Blur/Hide )
- Swatches on Quick View
- Swatches for Shop, Archive, and detail pages
- Many easy customizations
7. XT Variation Swatches

XT Variation Swatches for WooCommerce helps you display your product variations with stylish color, image, or label swatches for a more engaging shopping experience. It automatically applies image swatches to variation color attributes with images. The plugin enhances product pages, catalog pages, and quick view modals by offering interactive variation swatch selections. Its user-friendly interface lets you assign default colors, images, or labels in the attribute management settings. You can also customize swatch styles directly within the product editing page. If a variation image is linked to a color attribute, image swatches are applied automatically.
Key Features:
- Visual editor (Limited Options)
- Dropdown, Label, Color, Image swatch types
- Square, Circle, and Round Swatch shapes
- Adjust Swatch (Width, Height, Alignment)
- Customize swatches for product & archives page independently
- Automatically convert Dropdowns to Label Swatch by default
- Automatically convert Color Dropdowns to Image Swatch if the variation has an image
Final Words
The WooCommerce variation plugins we reviewed above are all excellent choices. You can explore them and choose the one that best fits your needs and preferences. However, if you’re short on time and need a recommendation, I’d suggest trying Smart Swatches. With its robust features, easy customization options, and intuitive admin interfaces, it truly stands out from the rest.
Leave a Reply