In this blog, we break down the anatomy of the world’s best product page examples and explore what makes them truly exceptional.
If you are planning to enhance your product pages for sales growth, you are on the right page. Don’t just scroll through; each paragraph may have an important point for your product pages.
Before diving into the world’s best product page inspirations, let’s have a look at the common things that make a product page the best.
Key Elements of a Product Page
The key elements of a product page vary by niche, but a high-performing product page typically includes the following components.
- Modern Product Gallery
- Product Video
- Visual Variation Swatches
- Converting Copy
- Attractive CTA
- FOMO – Fear of missing out
- Organized Product Info/Tabs
- Real Customer Reviews/ Experiences
- Emotional connection with the product/ company story
- Complete the Look
- You May Like
- Recently Viewed
- Mobile Ready
- SEO
1. Adidas Product Page
Let’s start with Adidas. It is a world-renowned German sportswear brand known for designing high-performance athletic footwear, apparel, and accessories that blend innovation, style, and sustainability.
It uses full-width product pages to provide bold visuals and sufficient content to attract customers.
Adidas Product Page Includes:
- Two-column Grid gallery
- Product variation image and button swatches
- Offering matching items
- Product Tab accordion
- Items to complete the look
- Suggested products
- Lead collection with a discount offer.
- Free 30-day returns
Adidas Product Gallery Insights You Can Apply
- Utilizing the full screen to display products, swatches, and information.
- 360° product video to allow customers to get the product in hand to look at.
- Complete the look package.
WooCommerce shops can add color & size variation swatches like Adidas with a single click and easy visual customization options of Smart Swatches.
2. Chanel Product Page
The world’s No 1 fashion brand is Chanel. It is a French luxury fashion house known worldwide for its timeless elegance, iconic designs, and high-end products, including couture, ready-to-wear, handbags, shoes, perfumes, and accessories.
Its modern gallery and sufficient white space on the product pages give it an elegant look.
Chanel Product Page Includes:
- Anchor navigation product gallery layout
- 3D View and Zooming
- Color variation image swatches
- Product Story
- Detailed product information
- Warranty and product story
What You Can Apply from the Adidas Product Gallery
- Elegant product gallery layout
- Ample white space
- Product & Production story
WooCommerce stores can upgrade product galleries like most of the top brands with ready layouts and simple visual customizations by WooGallery.
3. Louis Vuitton Product Page
The top luxury fashion brand is Louis Vuitton. It is a world-famous French luxury brand known for its premium handbags, fashion, travel goods, and accessories, symbolizing elegance, craftsmanship, and a high-end lifestyle.
Its product page looks a lot like Chanel’s, and product gallery images create sensory appeal.
Louis Vuitton Product Page Includes:
- Vertical scroll gallery layout
- Product information accordion
- Color variation image swatches
- Discover more
- Recently viewed
Louis Vuitton Product Gallery Insights You Can Apply
- Visual organization with different background colors of product images and summaries.
- Sophisticacy with minimalism and privacy
- Organized product information in an accordion
WooCommerce stores can add product information accordions like Louis Vuitton with ready layouts and easy visual customizations of Smart Tabs.
4. Nike Product Page
Nike is a global sportswear powerhouse known for its innovative athletic footwear, apparel, and equipment, inspiring athletes worldwide with its iconic “Just Do It” philosophy and performance-driven design.
Nike uses generous side padding to keep content centered and draw visitor focus.
Nike Product Page Includes:
- Vertical thumbnail product gallery layout
- Visual product variation swatches
- Custom design option
- Product Information accordion
- Customer Reviews
- Photos of customers wearing products
- Suggested products
What You Can Learn from the Nike Product Gallery
- Allow customers to order custom design product.
- Inspire customers to share their experiences in photos.
5. Hermes Product Page
Hermès is a prestigious French luxury brand known for its exceptional craftsmanship, timeless design, and iconic leather goods, fashion, and accessories that represent elegance, exclusivity, and heritage.
It uses a visual forward product page to grab the full attention on product images.
Hermes Product Page Includes:
- Full-width thumbnail slider gallery
- Visual color variation swatches
- Product information accordions
- Product story
- Related products
- More products
Harmes Product Gallery Insights You Can Apply
- Impress customers with the large product visuals.
- Create an emotional connection with the product story.
6. Dior Product Page
Dior is a world-renowned French luxury fashion house celebrated for its elegance, haute couture heritage, and iconic designs across fashion, beauty, and accessories, symbolizing timeless sophistication and modern luxury. Dior’s mixed-grid product gallery layout makes its product page versatile.
Dio Product Page Includes:
- Mixed-grid product gallery layout
- Color Swatches for product variations
- Product Tabs
- More products
What you can learn from the Dior Product Gallery
- Stunning visual-forward product pages
7. Gucci Product Page
Gucci is a globally iconic Italian luxury brand known for its bold fashion, premium craftsmanship, and distinctive designs across clothing, handbags, footwear, and accessories, representing modern luxury and high-end lifestyle. Gucci’s full-width product gallery slider gives it a bold look.
Gucci Product Page Includes:
- Full-width product gallery slider
- Product variations
- Commitment
What you can learn from the Gucci Product Gallery
- Grow trust with true commitment.
- Simplicity is the best.
8. Brilliant Earth Product Page
Brilliant Earth is a modern jewelry brand known for its ethically sourced diamonds, sustainable materials, and elegant designs, offering fine jewelry that combines luxury, craftsmanship, and responsible sourcing.
Brilliant Earth Product Page Includes:
- Two-column grid gallery layout
- Product variation swatches
- Real-life product video
- 360 interactive video
- Skin tone contrast tool
- FOMO
- Product information accordion
- More products to explore
- Customer Reviews
- Brilliant Earth specialty
- Recently viewed
Lessons from the Brilliant Earth Product Gallery
- Flexibility to choose the ring and the diamond individually
- Enhancing the gallery with a 360-degree interactive video and a skin color contrast checking tool
9. Brooklinen Product Page
Brooklinen is a modern lifestyle brand known for its high-quality bedding, bath, and home essentials, combining comfort, minimalist design, and affordable luxury for everyday living. Its vertical thumbnail slider gallery, fomo, and quantity discount makes it product pages compelling.
Brooklinen Product Page Includes:
- Vertical thumbnail slider product gallery layout
- Product video
- Product variations
- Quantity discount
- FOMO
- Product information accordions
- Best products carousel
- Complete package
- Comparison
- Reveiws
Brooklinen Product Gallery Insights You Can Apply
- Quantity discount
- Fomo method
- Comparison
10. Manitobah Product Page
Manitobah is a Canadian lifestyle brand inspired by Indigenous culture, known for its handcrafted footwear and accessories that blend traditional craftsmanship, storytelling, and modern design, while supporting Indigenous communities and artisans. It uses a modern product gallery layout and many effective, compelling strategies on its product pages to boost sales.
Manitobah Product Page Includes:
- Modern Grid gallery
- Product variation swatches
- Flat discount for the bundle
- Warranty, free shipping, and free exchanges next to the ATC button
- Product information accordion
- Customer Reviews slider
- Live chat, email, call, FAQ, etc.
- Real-life full-width product images
- More products
- Reviews
- FAQ
What to Apply from the Manitobah Product Gallery
- Offering Warranty, free shipping, and free exchanges next to the ATC button
- Instant customer communication
What not to apply from Manitobah
- Review pagination. It should be off to create an infinite vibe.
- Don’t put FAQ at the bottom. It could be next to the Chat options.
Takeaways
You have explored the things that make a product page look outstanding and boost sales in action. You can research to define the requirements of your product page and apply the great product page elements to enhance your product pages and boost sales.
If you have any questions, confusion, or something to discuss, I’m available in the comment box below.
Don’t forget to share this blog with your fans and followers on your socials.
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